Thin Air is the outdoor industry’s first fully interactive virtual outdoor media show which will debut September 15-17th. Thin Air is a Brand-to-Media show that has set some pretty admirable goals. Connecting brands and allowing their stories to be told to a thousand bloggers, YouTubers, Instagrammers, podcasters, journalists, freelancers, editors and other content creators to drive sales is just one of the goals. Creating an inclusive and accessible culture that allows opportunities for even the smallest brands while being a leader that is paving the way on how to hold a large show in a time when we are unable to gather in person is another. Thin Air is based on understanding the needs of the outdoor industry as whole, including the small brands that normally are unable to participate in an event like this due to high costs that include booth fees, travel costs, marketing materials, and time.

Participants will create their own life-like avatar to navigate through the show just like if they were there in person. Jenna Celmer, one of the creators of Thin Air says “I am excited about the inclusive virtual environment and that the avatars take away the pressure to look a certain way. It allows everyone to navigate as easy as anyone else can. If someone is in a wheelchair, they will have no problem getting from one point to another”. She also says “it is such a great opportunity for small brands and media because the costs are low.” Jenna also told us there will be contests in which five booths will be given away to small brands for free and a “pitch event” for early stage startups that will have an opportunity to win a big prize package that will help get their brand started. Caroline Gleich, a professional ski mountaineer and adventurer, and Rob Lea, mountaineer and adventurer, will be who chooses the winners.

According to their website, the platform for the show allows for real-time voice conversations, digital assets that tell each brand's story, immediate exposure and immediate sales. Participants will build long-lasting relationships with key media and content creators and can design their own custom booth with logos, graphics, products, videos and more. Keynote speakers, like Hap Klopp, founder and twenty year CEO of The North Face, will share messages for inspiration. There will also be networking events that allow for new connections with the media to be made and to catch up with old friends, even while physically distancing.

Since Thin Air is 100% virtual, the cost to the environment is low. Putting on a large show takes up a gigantic carbon footprint that includes flights, driving, air conditioned/heated spaces, electricity, food vendors, shipping and more. None of this will be needed for the show so the impact is low. For us, this is huge and is 100% something we can get behind. Thin Air is also giving back- 5% of revenues will go to selected non profits that have applied and chosen as a recipient.

For more information or to sign up as a brand, media, or retailer, visit https://gearmunk.com/thinair/

Make sure to stay tuned as we will be covering the show as well and will be sharing our top picks!

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Happy Summer Solstice! Although we’ve been having a cool summer so far here in Southern California, I know this perfect hiking weather won’t last much longer and hot days are on their way. I have to be honest; I am not a fan of hiking in warm weather. I would rather hike in a snow storm over a heat wave any day. But since I am not willing to give up hiking when the days warm up, I learned how to make it more comfortable and safer. Here are my top 5 tips for hiking in warm weather.
 
Start Early
When the weather warms up, I start watching temperatures in the early morning. Starting earlier allows me to hike while there is still coolness from the night and before the sun has had a chance to warm everything up. I aim to be finished with my hike before the temperature reaches 80 degrees, so that means sometimes starting as early as sunrise and/or hiking a shorter route to be finished before it gets too hot. I calculate the mileage I am hiking, and how long it should take me to complete it, and then start as early as needed to be finished before it warms up.
 
 Get High 
Temperature drops the higher in elevation you go. You will lose an average of 3.5 degrees Fahrenheit for every 1000 feet of elevation you gain, so the higher you go, the cooler it gets. Summer is the time I head to the mountains and bag a few peaks. Usually temps on the mountain are pretty moderate when it heats up off the mountain. Plus, usually mountain trails have more trees than non-mountain trails so there is typically more shade.

Wear Proper Clothing
Wearing the proper clothing for hiking in warm weather can really improve how comfortable you are. Wear loose fitting, light colored, and breathable synthetic materials that cover your skin. Make sure the clothing you choose has a UPF factor of 30+ and if it has venting, you’ll be even cooler. Brands like Columbia, REI’s Sahara, ExOfficio, Arc’teryx, and Outdoor Research all have great hot weather hiking shirt options.
My favorites are the Omni Freeze shirts from Columbia and the Sahara shirts from REI.
 
Also, wear a hat and add a neck gaiter with cooling properties dunked in water as well. I usually jut wear an old-fashioned bandana but sometimes will opt for a technical neck gaiter instead if it will be extra warm.

​Here is the neck gaiter I use:
https://www.columbia.com/freezer-zero-ii-neck-gaiter-1840131.html
 
Carry Extra Water
Dehydration can be a real threat when hiking in dry and warm weather. I always bring way more than enough water when I hike, and even more if it’s warm out. I also drink from a bladder instead of a bottle so water is easily available to me throughout the hike. If you are new to hiking, especially in warm temperatures, I would recommend a minimum of one liter per hour of hiking. I also carry a life straw in my first aide kit so I am able to drink filtered water from the source should I run out of water. Of course, there would need to be water available on the trail for me to use the straw which is fairly uncommon in Southern California.  Make sure to include electrolytes such as Nuun tablets in your first aide kit for added electrolytes and minerals that are lost when you sweat.
 
 
Leave Your Pup at Home
I love hiking with my pup more than anything but when the temperature rises, I leave him at home. As a general rule, I will not take him with me if the temperature at the hottest part of my hike will be higher than 75 degrees. My dog is black so he gets hotter faster than a lighter colored dog. Also, take into consideration the ground temperature. If hiking on surfaces that absorb heat (pavement, sand, etc. make sure your pup’s paws will not get burned. If you are unable to hold the back of your hand on the ground for longer than 10 seconds, your dog’s paws will get burned. You can also outfit your pup with booties such as these to protect their feet from the hot ground.

Make sure you have plenty of water for your dog, along with a pack-able bowl for them to drink out of. Dogs tend to hide their symptoms if they are in distress, so they may not show any heat related symptoms until it is too late. If you have any doubt about bringing them with you, leave them home. Check out this infographic from Pet Plan Insurance that outlines temperatures and hiking with your dog. 

We hope you have a happy summer full of amazing hikes!

Whosoever is delighted in solitude is either a wild beast or a god -Aristotle

As most of us hikers know by personal experience and proven by recent scientific studies, not only is hiking good for your body, it is also beneficial for your mind as well. It turns out, in a study done by Stanford in 2015, hiking in nature contributes to lower depression. (http://news.stanford.edu/2015/06/30/hiking-mental-health-063015/) So in a time where we have so many everyday distractions that can cause anxiety and stress, hiking is a great way to get outside, disconnect, and feel good, both physically and mentally. Hiking for many, is also a social experience, as hiking with a group offers a way to connect with others and share the same passion with like-minded people. But what happens when you don’t have someone to hike with or you just want to get away sans your hiker friends? Go solo!
Solo hikes, for me, are even more beneficial to my mind and reconnecting with myself through nature than group hikes. All those distractions of life we try to escape from by hiking sometime sneak along with you on the trail in the form of your hiking partners. Maybe someone is little grumpy, or wants to complain about their significant other, or just won’t stop talking. Maybe someone is having a bad physical day and needs to turn around ending your hike too. Don’t get me wrong, hiking with friends is amazing, but can be distracting, causing that connection with nature to be lost. When I hike solo, it’s just me, the trail, and the weather; no distractions and a perfect time to re-connect with myself and hike off some of those stresses and anxiety. Solo hiking becomes much more of a spiritual experience for me and I notice how much I am one with the earth. I come back feeling so rejuvenated and grounded at the same time.
But what about the dangers of hiking solo? I can’t tell you how many people freak out when I tell them I sometimes hike by myself. “Aren’t you worried about psycho killers on the trail? What about getting eaten by a mountain lion?” I always smile to myself when I hear this and think about my husband’s favorite movie quote in a scene from Heat where Al Pacino yells at Snitches “You can get killed walking your doggie”. https://www.youtube.com/watch?v=575xM6Uljw4 Al Pacino’s quote really holds some truth when you look at the stats. On average, around 5,000 people a year get killed by being hit by a car. Compare that to the roughly 35 people a year that die hiking and it doesn’t seem so dangerous. And those mountain lions that everyone is afraid will eat me? According to Wikipedia, since 1890, there has been less than 25 fatal mountain lion attacks in the entire U.S. More people died from contaminated cantaloupes in 2013 than mountain lions since 1890! The facts are mountain lions just don’t eat people and it’s extremely rare to even see one (I’m still waiting to see one even after the 1,000’s of miles I’ve hiked in cougar country).
When I go out on a trail alone, I feel so free- so connected. It’s such a great feeling, knowing I am capable of doing something that scares most people and loving every second of it. When you think about it, it’s only been a couple generations since everyone became so disconnected from the wild and somehow it became “scary”. My Grandfather lived in a time where normal people lived in the wild, slept under the stars, and hiked every day because they didn’t have access to horses or cars. Oh what a time that must have been to live!
Now don’t get me wrong, I am not suggesting solo hiking is for everyone but I do think everyone should try it at least once and see if it is for you or not. If you’re new to solo hiking, here are some tips for your first few solo hikes:

• Before any hike, check the weather. Make sure you are adequately dressed for whatever the forecast predicts. If there is any severe weather forecasted (snow, lightening, excessive heat) plan your solo hike for a different day.
• Choose a trail you know well so you’re confident that you won’t get lost. I found that I would doubt myself and abilities my first couple of solo hikes so it helped a ton that I was on trails I already knew.
• Make sure to tell someone where you are going and when to expect you back. Don’t forget to let them know when you do get back.
• Become an expert at reading maps and navigation. If you know how to read a map and navigate well, you won’t have to worry about getting lost.
• Study new trails ahead of time. Look at the map, look at the trail on Google Earth, read trail write ups about the trail. Get to know the trail before you even step one foot on it. I usually save the trail description to my phone so I have access to it when the cell reception doesn’t work on the trail.
• Always bring your ten essentials. The updated 10 essentials are:

Navigation (map and compass)
Sun protection (sunglasses and sunscreen)
Insulation (extra clothing)
Illumination (headlamp/flashlight)
First-aid supplies
Fire (waterproof matches/lighter/candles)
Repair kit and tools
Nutrition (extra food)
Hydration (extra water)
Emergency shelter

• Make sure to have a charged cell phone with you (put it on airplane mode to save the battery and no distractions).
• Take a Basic Wilderness Course to learn what to do in case of an emergency. This is something that is beneficial to all hikers and can save your life in an emergency if you don’t know what to do.
• If you do bring a GPS, make sure to mark the trail head. Don’t ever rely on your GPS only to get you back to the trail head.
• Take your time on your hike, enjoy the solitude and peace you will feel. Sometimes I like to journal after a solo hike as my creative juices get a boost afterwards.

Don’t be afraid to hike on your own- and remember it’s like any other fear you have. It can be overcome and each time you go, it gets easier and easier! Just be prepared and always be smart about what you’re doing and aware of your surroundings.