Thin Air is the outdoor industry’s first fully interactive virtual outdoor media show which will debut September 15-17th. Thin Air is a Brand-to-Media show that has set some pretty admirable goals. Connecting brands and allowing their stories to be told to a thousand bloggers, YouTubers, Instagrammers, podcasters, journalists, freelancers, editors and other content creators to drive sales is just one of the goals. Creating an inclusive and accessible culture that allows opportunities for even the smallest brands while being a leader that is paving the way on how to hold a large show in a time when we are unable to gather in person is another. Thin Air is based on understanding the needs of the outdoor industry as whole, including the small brands that normally are unable to participate in an event like this due to high costs that include booth fees, travel costs, marketing materials, and time.
Participants will create their own life-like avatar to navigate through the show just like if they were there in person. Jenna Celmer, one of the creators of Thin Air says “I am excited about the inclusive virtual environment and that the avatars take away the pressure to look a certain way. It allows everyone to navigate as easy as anyone else can. If someone is in a wheelchair, they will have no problem getting from one point to another”. She also says “it is such a great opportunity for small brands and media because the costs are low.” Jenna also told us there will be contests in which five booths will be given away to small brands for free and a “pitch event” for early stage startups that will have an opportunity to win a big prize package that will help get their brand started. Caroline Gleich, a professional ski mountaineer and adventurer, and Rob Lea, mountaineer and adventurer, will be who chooses the winners.
According to their website, the platform for the show allows for real-time voice conversations, digital assets that tell each brand's story, immediate exposure and immediate sales. Participants will build long-lasting relationships with key media and content creators and can design their own custom booth with logos, graphics, products, videos and more. Keynote speakers, like Hap Klopp, founder and twenty year CEO of The North Face, will share messages for inspiration. There will also be networking events that allow for new connections with the media to be made and to catch up with old friends, even while physically distancing.
Since Thin Air is 100% virtual, the cost to the environment is low. Putting on a large show takes up a gigantic carbon footprint that includes flights, driving, air conditioned/heated spaces, electricity, food vendors, shipping and more. None of this will be needed for the show so the impact is low. For us, this is huge and is 100% something we can get behind. Thin Air is also giving back- 5% of revenues will go to selected non profits that have applied and chosen as a recipient.
For more information or to sign up as a brand, media, or retailer, visit https://gearmunk.com/thinair/
Make sure to stay tuned as we will be covering the show as well and will be sharing our top picks!