I keep seeing an alarming discussion pop up over and over in some of the online women hiking groups I am a member of. The post comes in a few forms, and are equally ugly. They may change slightly in wording, but the core of all the posts is about wearing makeup while hiking with a barrage of women shaming other women for wearing makeup while hiking. I am shocked to see a normally supportive community of uplifting women hikers turn all colors of snarky when this topic comes up. What is so upsetting about someone wanting to wear makeup hiking?
Interestingly enough, a 2016 study published in Sage Journals discovered how straight women perceive other women’s makeup and it helps to explain why there is such a strong reaction on this topic. The top findings of the study were:
1. Women view other women who wear makeup as more dominant.
2. Women are more jealous of other women who wear makeup because they are seen as more promiscuous.
3. Women are naturally drawn to other women who wear makeup the way they do.
When we delve deep into this, it seems to boil down to the fear many of us have of not being good enough. We’ve been taught we must have perfect make-up, hair, and clothes to be beautiful by the mainstream media. We’ve learned that unless we are beautiful, we won’t get that job we want, or the friends we want, or the romantic relationship we want. According to the Association for Psychological Science, people that are seen as more attractive are treated better in most areas of their life than those deemed not as attractive. It’s a tough standard to live up to, and then throw in the other additional stresses of life and we get resentful, worn out, and maybe even a little bitter. Check out these seriously astonishing statistics posted on https://heartofleadership.org/statistics/ on just how we feel about ourselves: